There are on the web many good bloggers writing very interesting posts on various topics. Do most of these bloggers SEO optimize each post for one keyword? The answer is no. I myself used to write blog posts without taking simple steps that could make my post rank higher and get more traffic. Not anymore!
I am going to show you how to optimize your blog’s SEO score.
1. You first need to know what to write about in your post. Maybe you already have a rough idea or you need one. If this is the case, check the news on Google or a topic of interest on Youtube. Sure you will find inspiration, I often do. Today, I decided to write a blog post about the SEO Score plugin in the Empower Network’s blogging system.
2. Make a short list of possible keywords. My keyword could be: SEO score, SEO scores, SEO for blog, optimize blog post… I do not know yet which one to use and I need to research the one that will bring me the most traffic with the lowest competition.
3. Decide and research the keyword to optimize the post for with the “Google Keyword Tool” you can find it here: pantika.us/google-keyword-tool
If you have a Google account, login so you can have more keyword results shown to you.
Click the image above to enlarge.
Process & Analysis:
– I enter “SEO Score” as the first keyword to check
– On the left, I select the “Match Type”: [Exact]; and click “Search”
– I see that “SEO Score” has Low Competition, which is good.
– I see that “SEO Score” has 2,900 Global Monthly Searches, which is good. It is not too high and not too low.
– I check the long tail keywords suggested [seo score check], [check seo score], [seo score tool] and see that they really do not have enough traffic with 260, 260 and 91 searches per month.
– I decide to use “SEO Score” as my keyword for the post.
Now it is time to write and optimize the blog post with the help of the SEO Score plugin located at the top right.
This is the step by step instructions:
1. Click the “Add New Post” link
2. Enter your title, which must contain your Keyword. You will see that your Permalink is auto-generated.
3. Enter your keyword in the SEO Score plugin. You will notice that your score is in RED at 0%.
4. Write your blog post in the main window including your Keyword naturally a certain amount of times. You may write the post on a Notepad first and then copy and paste the text in the “Text”window.
Click the “Save Draft” Button
5. Check your first results
You see now that the plugin gives your score, which is a RED 47.78%, which is not enough. The keyword density is a GREEN 3.21%, which is already good. It could be lower as long as it is green.
6. Add your images with the “ALT Text” tag set to your keyword. I generally set the “Title” the same.
This is the result when I view the “Visual” tab.
7. Click the “Save Draft” button again and check your SEO Score.
I see now that my score is GREEN 64.44% and the keyword density is down to GREEN 2.86%.
8. Add the H2 and H3 Tag on the keyword. This is how I do it: the first tag is <h3> and the second down the page a <h2>.
Click “Save Draft” again and check your score.
You can see that the H2 & H3 lines are marked with a green check. The score is now GREEN 74.44% (+10%) and the keyword density is down a bit to GREEN 2.73% as I write more text.
9. Add Bold and Italized to your keyword.
Click “Save Draft” again and check your score.
You can see that the Bold & Italized lines are marked with a green check. The score is now GREEN 86.67% and the keyword density is down a bit to GREEN 2.41% as I write more text.
10. Add Internal and External links with the rel=”nofollow” tag
I have a ready HTML signature for all posts that I am inserting in the “Text” View. This will be my Internal links.
Notice that the rel=”nofollow” tag is there.
It looks like this in the Visual tab:
I add now one external link.
Let’s “Save Draft” and check the SEO Score again.
Now the entry “Please add rel=nofollow…” is marked with a red cross. The score is now GREEN 90% and the keyword density is down a bit to GREEN 2.16% as I write more text.
I am going now to add the rel=”nofollow” tag to my external link. I need to be on the “Text” tab.
I click “Save Draft” and check the score again.
It is down a bit, but the “Please add rel=nofollow…” line is green now.
11. Add some cosmetic to the post, highlight, bold, etc… to make it more readable. At that point it is not going to do a thing with the SEO Score.
12. Add one or more category and Tags, with the first tag being the Keyword.
“Save Draft” again and check your score.
You see that the score has changed again and that I am left with one more thing to do.
13. Add “Underline” to your keyword. It has to be the last step before you definitely “Publish” your post. You have to do it in the “Text” view and add the tags <u>keyword</u>. Do not use the underline button in the “Visual” tab.
“Save Draft” one last time and check your score.
The score is now GREEN 93.33% and the keyword density is down to GREEN 1.84% as I write more text. These value are very satisfactory.
Remark: If you do click “Save Draft” mor times after this, then make sure you have your <u> & </u> tags in place. After an update, you have to re-add your tags. This is an inconvenience in WordPress that changes the tags to <span style=”text-decoration: underline;”>keyword</span> automatically.
14. Click the “Publish” button and view your post.
I hope you enjoyed this post on how to optimized your blog’s SEO Score.