Just like everything in SEO, things change when people go to the extreme to acquire links. Not long ago article marketing was the thing to do in order to get backlinks and link juice to your site. This was abused by too many low articles being written, spun and distributed to lots of low quality article directories. But, is guest blogging dead now?
In the four videos above, Matt Cutts, head of Google’s Webspam team, answer the four questions:
I predict that in future Google will penalize guest blogging sites. Any insights on guest blogging as spam?
Currently, guest blogging is the favorite activity of webmasters for link acquisition. Due to its easy nature, lots of spammy activities are going on like article spinning etc. Is Google going to hammer websites for links acquired by guest blogging?
What is Google’s view on guest blogging for links?
How can I guest blog without it looking like I pay for links?
So, is guest blogging dead?
In my opinion, guest blogging for SEO is dead!
If you accept guest posts on your blog you have to be very careful. If the blogger is well-known or write very well on a topic that is relevant, it might be OK at the condition the links in the post do not go to low quality sites. This may penalize your blog, especially if you have too many guest posts and it looks like you are taking payments for these guest posts…
If you are writing guest posts for other blogs, your content should be high quality. A 300-500 words post won’t do and it has to be relevant to the audience of the blog you post to. The blogs also have to be high quality.
Anyways, the links won’t count anymore for SEO…
Matt Cutts says on his blog:
Okay, I’m calling it: if you’re using guest blogging as a way to gain links in 2014, you should probably stop. Why? Because over time it’s become a more and more spammy practice, and if you’re doing a lot of guest blogging then you’re hanging out with really bad company.