These past two days I worked on my new “Learn Internet Marketing This Afternoon” Squeeze page and sale funnel, which promote the excellent Chris Farrell Internet service. Chris Farrell Membership is an excellent site which teaches new Internet marketers how to build a web business. In promoting this service as an affiliate I apply exactly what is taught by Chris Farrell.
First, I made my one page website using the new OptimizePress version 2 theme. I previously used the old squeeze page provided by Chris Farrell for affiliates, but as many people are using it, I wanted something unique for myself. Below is the actual squeeze page, click on the image and you will go to the real site.
Taught by Chris Farrell
This method has to be used for any affiliate program that you promote. You make a Squeeze page, which contains a form linked to an auto-responder service, and then you send traffic to the page. Most affiliate send traffic directly to the sale page and it is a one-time shot – they buy or they don’t.
Using the squeeze page method, you can send them to the sale page and at the same time enter them in a sequence of email. It is a fact that it takes 5 to 6 emails for people to notice you and buy what you have to offer. I have sometimes people buying 45 days later or even a year, so it is important to continue sending emails.
Sending emails to people who have subscribed does not mean sending junk or SPAM messages. The content has to be interesting and useful and you must refrain from sending different offers twice a day. You have to build a relationship with your list and this process is called “cultivating a list”.
I used the 3 first messages provided by Chris Farrell for affiliates and I added a series of 50 Internet Marketing tips to the sequence that will be sent every 7 days. That’s a one year worth of interesting content for people who go through the funnel. If at any time they do not like the tips, they can unsubscribe.
This is an example of a HTML email message set-up in GetResponse:
In addition to the follow-ups I will send broadcasts to my subscribers with interesting content. This will be mostly blog posts I write about Internet Marketing and some others that can show them who I am. Building a relationship with your list is important. It is this way that trust will be built and your subscribers will become your customers over time.
If you want to learn how to do this in detail, do it with Chris Farrell: