SEO or search engine optimization is the art of optimizing a website or blog, but also creating back-links and online activity, in order to rank higher in search engines. There are two types of SEO: Onsite SEO and offsite SEO. Onsite SEO is the kind of SEO I am going to talk about in this post.
When done correctly onsite SEO can get you a good start and all the chances to receive tons of free organic traffic from the search engines. Onsite SEO is optimizing your website or blog internally for 2 purposes:
The first purpose is to facilitate the search engines’ work in clearly indicating the title, description and keywords for a website and each individual page. This is done in inserting certain invisible tags in the header part of the site. Other tags will give other information, such as the author’s name, frequency bots should revisit, etc… The beauty of using a blog is that this is done automatically.
This first step of SEO optimization will make sure your page will appear correctly in the search engines with a title and a readable description:
The second purpose is to boost your page ranking and this work by doing onsite SEO on the content of each page. Each page should be optimized for a single keyword that has been researched and found as a keyword with a certain monthly search volume and low or medium competition.
Onsite SEO Tips
There are many ways to boost the ranking of a post or page. This is what you have to do:
– Keyword optimize: As explain above, a single keyword should be targeted with a density of minimum of 1% to a maximum of 3%. This means that the keyword appears a minimum of 5 times in a 500 words article.
– Use all of the following cosmetic tags in content with keyword:
– Onsite link posts and pages: On each page link to other pages on your site, this will improve the quality score of your internal linking.
– Use anchor text links with your keyword on the page. They could be internal or external links going to another post or page with the same topic.
– On a blog, tag posts with the main keyword and other related keywords.
– On a blog, categorize the post. Do not use the uncategorized default category!
– Use the keyword as alternative text for images: People say that images don’t contribute to SEO because Google spiders can’t crawl them. This is not true as the alternative text of images is used in image searches.
– On a blog, get your readers to interact on your posts. Social interactions are an important part of SEO now.
Applying these short steps can have a huge impact on the success of your onsite SEO. This combined with good offsite SEO practices can ensure you a steady flow of free traffic.