SEO stands for Search Engine Optimization, which is the art of optimizing a website in order for it to rank well in Google and other search engines. Since the year 2000, SEO has evolved a lot following search engines improvements and changes in the way they evaluate websites in order to rank them. A little of history is necessary to understand what is SEO.
Watch this excellent video by Lisa Irby and you will understand clearly how SEO evolved and what is SEO today:
Published on May 19, 2013 The past and future of search engine optimization (SEO) and ranking tips. See description for markers and links.
What Used to Work (2000-2010) 2011: 3 Big Panda Updates 2011: Speculation About Google’s Motives 2012: Penguin Update and What it Meant 2013: What Google Wants Going Forward Big Update Coming
One thing is sure, SEO is not building a ton of back-links anymore. SEO is more about authorship and social media. The indicators that search engines, especially Google, use in their algorithm to rank websites is focused on these two elements. If you want a website to be ranked well, you have to write quality articles, identify yourself as the author and have them shared by social media influencers.
I hope you enjoyed this article and the video about what is SEO today.