http://youtu.be/zvI5CAlQIJ4
People are always asking Brian Tracy about the books that he has been reading. He reads not only a lot of books but he reads a lot of book excerpts and summaries, and not only that, he also reads reviews of books that contain the very best ideas.
Source: Brian Tracy Youtube channel
Published on Mar 31, 2014
Do you need some new book recommendations? By watching this video, I’ll share my top book recommendations. I read for an hour everyday so I’m always eager to get book recommendations from my fans. If you have any recommended books, please share them with me in the comments section below.
Some of Brian Tracy’s favorite books have been “Thinking Fast and Slow“ by Daniel Kahneman.What Daniel Kahneman, who was a nobel prize-winning author on the subject says, is that you use fast thinking for your daily activities, but you need to use slow thinking when you’re making big decisions that have long term consequences.
Another book that Brian Tracy is reading is by Philip Carter on marketing and competitive advantage.
What Carter says is that for a company to be successful or a product, it must offer a unique value-added. It must offer something that no other product or service offers to that specific customer. Now when you take this idea of competitive advantage, you have to apply it to your own life as well. For you to be really successful and highly paid, you have to have a unique added value, you have to have a competitive advantage.
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